Drive Inbound Leads, Enhance Lead Quality, Close Deals Faster
Lailara Digital Marketing Consulting creates strategic content marketing solutions for small businesses, solopreneurs, and sales managers to achieve remarkable growth with strategic content that drives results.
Unlock Your Growth Potential with Strategic Content
LMDC empowers small businesses, solopreneurs, and sales managers with buyer, marketing, and sales enablement content.
Small businesses, solopreneurs, and sales managers can achieve remarkable growth through Lailara Digital Marketing Consulting's strategic content marketing, inbound marketing, and digital marketing solutions.
You'll benefit from buyer enablement, marketing enablement, and sales enablement content designed to drive inbound leads, enhance lead quality, and close deals faster.
Content that Connects. Growth that Matters.
Lailara Digital Marketing Consulting helps small businesses like yours achieve real results through strategic enablement content.
Buyer Enablement Content
Empower your buyers with informative content that guides them through their decision-making journey, builds trust, and fosters loyalty.
Marketing Enablement Content
Fuel your marketing campaigns with compelling content that attracts the right audience, builds brand awareness, and generates qualified leads.
Sales Enablement Content
Equip your sales team with persuasive content that nurtures leads, addresses objections, and drives conversions.
Content Marketing that Delivers Real Results
Crystal-Clear Communication
Sales Supercharged
Marketing that Hits the Mark
Guiding Your Buyers
Potential customers will be informed and engaged at every step of their buying journey, building trust and loyalty along the way.
The LDMC Strategic Content Marketing Process
Step 1: Attract
Goal: Capture the attention of ideal customers and generate leads.
How We Do It:
Define target audience: Conduct thorough research to identify ideal customer demographics, interests, pain points, and online behavior.
Keyword research: Identify relevant keywords and search terms your target audience uses.
Content strategy: Develop a content plan that includes a variety of formats (blog posts, articles, infographics, videos, etc.) aligned with the target audience's interests and the buyer's journey.
SEO optimization: Optimize website and content for search engines to improve visibility and organic traffic.
Step 2: Engage
Goal: Build relationships with potential buyers and nurture leads.
How We Do It:
Create valuable content: Develop high-quality content that addresses audience pain points, provides solutions, and establishes the business as a thought leader.
Email marketing: Build an email list and create targeted email campaigns to nurture leads, provide valuable information, and promote offers.
Lead magnets: Offer valuable resources (e.g., ebooks, webinars, checklists) in exchange for contact information to capture leads and nurture them.
Personalized content: Tailor content to different segments of the target audience to increase relevance and engagement.
Step 3: Convert
Goal: Turn engaged prospects into paying customers.
How We Do It:
Clear calls to action (CTAs): Include strong CTAs in all content to encourage specific actions (e.g., "Get a Free Quote," "Download Now," "Contact Us").
Landing page optimization: Create high-converting landing pages that are optimized for specific offers and target audiences.
Sales enablement content: Develop sales materials (e.g., presentations, case studies, proposals) that effectively communicate the value proposition and address objections.
Lead nurturing: Continue to nurture leads with targeted content and offers that move them through the sales funnel.
Step 4: Retain
Goal: Keep customers coming back and build long-term relationships.
How We Do It:
Customer-focused content: Create content that provides ongoing value to existing customers (e.g., how-to guides, tips, exclusive content).
Email marketing: Develop email campaigns to stay top-of-mind with customers, promote new products or services, and encourage repeat purchases.
Loyalty programs: Implement loyalty programs or exclusive offers to reward repeat customers and encourage loyalty.
Customer feedback: Actively solicit and respond to customer feedback to improve products, services, and content.
LDMC's Strategic Content Marketing Services Help
Client Success Takes Priority
I'm committed to providing personalized strategies that are tailored to your unique business goals and needs.
Data-Driven Decisions
Together, we'll track the performance of your content so you can make informed decisions and continually optimize your marketing efforts.
Direct Collaboration
You'll work directly with me, a seasoned content marketing consultant dedicated to helping you achieve your goals.
Expertise & Experience
You'll benefit from my years of experience and proven track record in digital marketing.
Proven Results
My focus is on delivering measurable outcomes that help your business grow
Targeted Strategies
I'll develop personalized solutions that ensure your content resonates with your target audience.
About LDMC
Lailara Digital Marketing Consulting helps small businesses, solopreneurs, and sales managers like you create content that drives real results.
Attracts Qualified Leads
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Builds Brand Awareness
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Fuels Business Growth
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Increases Conversions
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Shawn Phillips, Principal Consultant
Bridging the Gap Between Complex Ideas and Engaging Content
With a background in scientific research, I bring a unique analytical approach to content marketing and sales enablement. I specialize in transforming complex information into compelling narratives that resonate with your audience and drive results.
What I Offer:
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Clarity from Chaos: I excel at developing effective and efficient content strategies, ensuring your message cuts through the noise.
- Clear and Impactful Communication: I bridge the gap between technical and non-technical audiences, making your message accessible and engaging.
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Customer-Centric Approach: I delve deep into your customers' needs and pain points to craft content that truly connects and converts.
- Project Management Expertise: I'm a highly organized project manager, ensuring your content initiatives stay on track and deliver exceptional results.
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Staying Ahead of the Curve: I'm committed to continuous improvement, constantly exploring innovative solutions and staying up-to-date on the latest industry trends.
My Experience Spans:
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B2B BPO Management and Automation
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B2B Client Account Management
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B2B Service Management
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Business Intelligence
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Content Strategy Development
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Data Analysis and Reporting
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Incentive Award Card Issuance
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Sales Enablement
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Technical Writing and Communication
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Catalyst for Growth
Content marketing strategy solutions act as a catalyst for growth and success, providing solopreneurs, small businesses, and sales managers with the tools you need to compete, connect, and thrive online.